CASE STUDY: BeyonkINK
SERVICES: Creative Commercial + Photography
BRIEF: We were approached by a start-up to produce an eye-catching video for their gadget pen BeyondINK. They granted us full creative control and this was music to our ears. Coming from a feature film background, forming scripts, casting actors, drawing storyboards, and working with our visual effects team to create compelling content is our core competency.
BeyondINK was a great opportunity to demonstrate what we were capable of, and we outperformed. Even though the product was discontinued, we are still very proud of it as it's one our first commercials produced. Filmed in downtown Toronto, we shot this in one long evening with an iconic camera at its time, the Canon 5D mark ii with cinema lenses.
PROCESS: Every professional video goes through extensive planning before the camera ever hits record. We understand your vision, write a script, draw a storyboard, cast actor(s), scout locations, lights-camera-action, edit, and deliver. Our attention to detail and obsession with quality work is what enabled us to deliver a product of this caliber. Detailed direction is specified to actors, narrators, and visual effects editors to certify that our vision is precisely conveyed. Creative video productions are most rewarding because we give life to a product through our own eyes. Take a look at some behind the scenes and the final product below:
Behind the Scenes